Consumers spend 80% of their time on mobile devices. Your idea testing needs to change. Now there’s a better way to test & learn. Easy. Intuitive & Fast.

Sign Up

Introducing a New Way to Test & Learn

Ideal for fast turn & lean budgets. Available globally
  • Swipe Idea Screen
    Screen early-stage concepts/ideas with our Swipe mobile friendly approach and buzzback Concept Focus for diagnostics
  • Concept
    Quickly evaluate concepts with key metrics and attributes, as well as buzzback Thought Bubble and Concept Focus for diagnostics
  • Claims
    Test claims with this simple MaxDiff approach. Includes buzzback Concept Focus and Thought Bubble for diagnostics
  • Naming
    Determine which names are strongest with key metrics and attributes, plus buzzback Thought Bubble for diagnostics
  • Flavors
    Test items (flavors, fragrances, benefits, features) using either a MaxDiff or sequential monadic approach, with optional TURF analysis and diagnostics.
  • Packaging
    Test up to 10 packages to screen and evaluate quickly with Online Shelf and Concept Focus included for diagnostics.
Coming soon: Brand Snapshot.

Intuitive & Easy-To-Use

  • Visual & engaging interface
  • Designed for mobile devices
  • Accommodates images and text ideas easily

Actionable Reporting. Fast.

  • Visual dashboards for faster learning
  • Scores for ideas tested with benchmarks
  • One-click export of reports & scorecards
  • Results in just a few hours

A Relentless Focus on the Why

  • Heat maps illustrate elements that resonate
  • Automatic word clouds for verbatims
  • AAI filtering & sentiment analysis

Test Anything – Ideal for a Wide Range of Stimuli

  • Products & Services
  • Logos
  • Features & Benefits
  • Packaging
  • Ads & Images
  • User experience
  • Names
  • Claims